Friday, March 27, 2009

The Power of the Story

I am a strong believer in the use of (relevant) stories as part of my facilitation approach.

When used appropriately, it can be a powerful and emotive tool to effect change - for reconciliation, for motivation, for innovative thinking.

John P Kotter, renowned management guru from Harvard writes in a 2006 article in Forbes:

"As I look around me today, I see that too few business leaders grasp the idea that stories can have a profound effect on people. The gestures made (or not made) by leaders can turn into the stories that powerfully affect behavior.

Leaders who understand this and use this knowledge to help make their organizations great are the ones we admire and wish others would emulate. Those in leadership positions who fail to grasp or use the power of stories risk failure for their companies and for themselves. "

From the time Man sat together in front of their earthen fires, stories have been the way to transfer knowledge, pass on traditions, counsel (historical coaching), motivate and lead.

Organisations should return to these roots and re-discover how stories can be a powerful tool for learning and change.




No comments:

Post a Comment